The Category Queen Show

If you’re wondering what it looks like to grow a high-demand, high-income business with your clients' results at the forefront, this interview with a special guest Callan Faulkner, is a must listen.

Callan shares her journey from exiting corporate to making 6-figures fast and then learning how to scale her offer so she could earn back more time while still providing a high-quality service to her clients. 

Listen in as Callan and Kinsey share similar experiences and the values they hold as experts in their industries. 

Do not miss these highlights:

00:50 Special guest this episode Callan Faulkner. 

02:03 Her background was a technology consultant in sales. She was doing sales selling CRM implementations. 

03:17 In a lightbulb moment if she can teach land investors how to automate their business, and build systems with a little bit of the background on the rational side.

04:00 This fear around security and stability against going into entrepreneurship full time. 

04:25 But we have to recognize that no job is secure or stable.  

04:33 What you have created for yourself, or the skills that you've learned, creates more stability and security because nobody can take that away.  

04:51 The ups and downs of the emotional rollercoaster of owning your own business. 

05:05 She was able to fully exit and not go back to her old job. She now starting a business with really good affiliate relationships.

06:09 You can believe in yourself and believe that there are so many ways to make money. 

06:31 Our biggest challenge in climbing that ladder of entrepreneurship is, the focus and the discipline not to take the opportunity.

06:45 Once you get to a certain level, you know you have a skill set, so you need to have your blinders on to focus. 

07:45 Callan’s life was when she was still working in the firm versus what her life is like now? 

08:40 The nagging stress and anxiety of making less than six figures, and grinding her butt to the ground. 

09:21 But now for the most part, she’s been able to shift her life around, put herself and her family first.

09:59 First iteration of her program, the Eight Week Course. How has it evolved and some insight of where it is now. 

11:21 She created a course. She doesn't have a curriculum. 

11:32 She didn't have it built. She didn't know what she was demoing. She was just creating new things every week.  

11:47 She learned she wanted to give everything. So after that, she learned that it was too dense, and it was too much in eight weeks. 

12:15 So she tried to flip it on how she can teach something that is not as dense. A little bit easier to roll with.

12:31 One of the things she learned in our Mastermind Group is to really focus on one offer. 

13:01 Through this evolution, she just got more niched and more narrow by taking clients to take it on. 

13:27 The clarity comes from working with those clients. So just get clients.  

14:08 This is a common trait of every successful entrepreneur. The willingness, just trying it, just doing it.  

15:11 It doesn't need to be so dense. They just need to know we're all in this together. I'm setting goals for you, I have expectations for you. It's a completely different energy shift.

15:42 Now she has evolved, She is now offering her core offer and it was really a high touch. 

16:00 As she gets more clients, and gotten really good at what he do, people are chasing her down.

16:45 How did she even take in more clients when she’s doing all this one to one work?

19:31 She was grinding. She would spend Friday afternoons do about four, three or four back to back one to one sessions. 

19:58 As she was executing, she realized that there is no chance that she’s going to be able to do that without sacrificing her mind, her body, and her spirit.

20:37 She is tired, but the learning is growing. There's a proficiency there as she grew as a consultant, as a coach.  

23:08 She then started to think about what is this next iteration look like if she wants to help more people?

25:06 One of her fears was, not only her team not believing it, but just having fears around it. 

25:50 How can they deliver a quality or even a more qualitative service?

27:35 Alex Hormozi in his book, he says make offers that are so good, people will feel stupid saying no to it. 

27:53 Her team did a 15 minute intro call just to touch base, hey this is what to expect,because it’s all about expectations.

28:09 Having some setup to make sure clients understand the flow. 

28:44 So now clients come back together, and then we do one more follow-up session. 

29:43 One of the biggest misconceptions is, group coaching is less quality than one-to-one coaching, and also one of the biggest gifts that we can give to our clients in these scalable offers. Whether it's a Mastermind Group Coaching or whatever is that community of people. 

30:35 A whole amazing ecosystem of learning that you've created now and you're even maximizing your time. 

32:06 Now the team gets to be a part of that mission with you. It's not just like completing tasks or checking things off.

32:44 All these things, and what is also important to both Callan and Kinsey is the health component. Actually taking care of each body, and calling one's soul. 

33:42 How did Callan see health, and what's most important to her in that regard?

36:04 There'll be some days where we're just not 100%. But as much as she possibly can, to feel amazing so she can live life to the fullest.

36:53 What we are doing enough in our perspective, but never really considered the longevity piece. 

37:17 If you can just do the things that allow your muscles, and your bones, and all the things you need to do what they need to do, and stay healthy. 

39:04 Something happens when your brain goes into a rest period. It's called the default neural network.

39:31 The scientists also call it the imagination network. Our brain goes into a different type of function where we're just in a creative space.

40:05 You can't have inputs if you’re trying to get into that creative imagination. 

40:20 The journey of elimination, you can call it self care. It’s alignment to taking care of your body for longevity.

About the Guest

Callan Faulkner is the founder of REI Optimize, a consulting company for real estate investors. REI Optimize helps real estate investors scale their businesses by automating & optimizing their mind, bodies and systems. She started her career in technology sales but after starting her land investing business, she realized that other investors were having a hard time setting up their systems and generating leads. This led her to founding REI Optimize. Callan is also passionate about optimizing her mind and body to feel her best and operate at peak performance levels. She is married to her wife Hannah and has the best dogs in the whole world, Sunny & Lyla.

www.reioptimize.com

https://www.instagram.com/callanfaulkner/      

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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