We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
23 - How to Create a Restaurant Unique Selling Proposition
We look at USPs - Unique Selling Propositions.
Does your Restaurant need a Unique Selling Proposition, because not every restaurant really needs one.
What should a Unique Selling Proposition do for your Restaurant?
What is the process to create a Unique Selling Proposition?
Qualtiy price, product
We go through some sample USPs and how they work.
Mentioned in this podcast:
Norman Hotel - Brisbane's Worst Vegetarian Restaurant.
Coravin Wine System
Brooklyn Brewery
Bevspot
New Managing Director for Menulog - Commissions to increase?
Paramount Coffee Project