Secret Sauce - The Restaurant Marketing Podcast

We cover the implications of the Menulog data breach on your Restaurant.

We look at a great way for you to work on creating a Restaurant Marketing Strategy Plan.

If you are opening a Restaurant, you only get one shot at opening night.  If it isn't a success, then you are stuck behind the 8 ball trying to build momentum for your Restaurant.  It can be hard to get past people's impression of your Restaurant being the one that is always quiet because the locals don't go there.  Cash flow is a big thing too for new Restaurants, the sooner you start getting customers, the sooner you will have start getting some cashflow and return on your massive investment in time and money.

We look at the importance of your Marketing Budget, and how to get great logos cheaply.

We spend some time getting you to understand what it is that makes your Restaurant unique.  This is important as it can make or break your Restaurant.

We talk about how important it is to hire well before you open.

Getting the menu right is really important.  We look at some of the factors taht can make a huge difference in your Restaurants success.  The menu is really critical, so make sure you spend enough time before you opening on getting it right.

Facebook and Instagram can make a huge difference too both pre opening and on opening night, so follow our ideas on how to make the most out of these killer social media tools.

Think too about the importance of your domain name.  Getting this one right can make a huge difference in your Restaurants profitability.