We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
16 - How to market a Fish and Chip Shop
We look at ways that Fish and Chip shop owners can find new customers and turn them into repeat customers.
We look at the 2 times that a fish and chip shop customer is looking for a new fish and chip shop and ways that you can target them at those times. How can you use Facebook to find more customers? What is the easiest way to build an email database and how can you introduce efficiencies in your shop?
Many fish and chip shops are very busy on Saturday night, with long wait times for customers. We look at ways to manage this and ensure you don't lose any customers.
We also discuss how 1 restaurant owner discovered a database with 1,500 emails that he didn't know that he had.
Finally we talk business plans and personal plans. Do you have them? Are you on track to achieve your goals. Lots of ideas not just for Fish and Chip shop owners.