We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
14 Restaurant Trends for 2016
We look at the forces that are impacting owners of single location restaurants and small chains.
The factors we discuss are the companies operating in the industry, the evolution of the internet and changing consumer tastes.
The trends that we are seeing as increasing in importance for 2016 are:
Story driven Restaurants
Niche targeting - some restaurants do a great job of targettinangiche
Divergence between low cost / profit restaurants and high profit restaurants
No bookings
Smarter marketing
Menu engineering
The rise of the celebrity chef
Have a listen and see if you are being affected by these trends and how you can better respond to these trends and have a (more) profitable year in 2016 than in 2015.