We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
Episode 12 - Marketing to grow your Online Orders
We talk to Tan Terry from Seagulls Greek Taverna, one of our Beta Testers for the Free Restaurant OnLine Ordering system. He ran an online marketing campaign and spent $50 in one day. The result - $1,800 in orders. The night was booming and the kitchen nearly ran out of food. Find out how he did it and also what he can do to improve those numbers.
Marketing your take out orders is going to become more important for every Restaurant as they face increasing competition from Grub Hub, Eat24, Just Eat, Menulog, Zomato, Food Panda and Delivery Hero. All of these online ordering companies compete against Restaurant owners, including those they represent to get the order so that they can charge the Restaurant that big commission and more importantly, get that email address which is critical for database marketing. Tan has done a great job at Seagulls. Not only has he generated an extra $1,800, he has done it Commission free and he is building his own customer database at the same time. Find out how in this episode.