We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
Episode 6 - Restaurant Marketing Lessons from San Francisco
We look at Restaurant Marketing from the customers persepctive as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat. This episode covers our last trip to San Francisco, where we some some great marketing and eat at some great Restaurants. More importantly, we look at some restaurants that we didn't visit. You rarely find out why a customer didn't come in, but in this episode we discover some of the things that can make a customer go else where.