We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
Episode 5: Database Marketing for Restaurants - No more quiet nights
Database marketing means an end to the quiet nights of the week in your Restaurant. Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant. It will even increase the value of your Restaurant when you want to sell it. We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant. Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.