We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
http://marketing4restaurants.com/secret-sauce/
Secret Sauce Episode 4 - Content vs Design - Getting the balance right for your Restaurant Website
Many Restaurants have awesome looking websites. Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't have websites that are lead magnets, drawing in new customers day in and day out.
Your website should do the sales and marketing. Your content is the SEO marketing and the desing is the sales. In this episode, we look at getting the balance right. We look at some case studies and show how a little tweaking can make a big difference in the traffic that a Restaurant website receives, the bookings you take and ultimately your Restaurant revenue and profit.