The Category Queen Show

When you’ve got your offer dialed in and you’re feeling more rhythm in your marketing, the next step is for you to create more leverage with what’s already working. 

In today’s podcast episode, I talk about a concept called Leverage Marketing. This will be the one core element to your growth to 200K+ (with less effort).

When you implement Leveraged Marketing well, you will be able to:

• Consistently fill your cohorts with clients with one core client acquisition method. 
• Get known for your brilliance in a much more expansive way. 
• Build your pipeline full of high-quality leads so you’ll never run out of clients. 
• Create more control in your revenue (like flipping a “switch” and being able to predict your monthly revenue).

At this point in your business, as you reach 200K, 500K or even 1M, your biggest discipline will be built within the constraints of doing LESS (but better). 

Female Founder's Board Waitlist: https://kinseymachos.com/femalefounders 

Do not miss these highlights: 

03:06 Let's talk about Leverage Marketing. This is a really fun concept that Kinsey has adopted.  

03:07 She wanted to bring more of this in the industry because for her, this is ultimately the key to success when you're starting to grow your business. 

03:45 In the 10k Content Collective, you'll be learning how to get clients by mastering the fundamentals of online business. 

03:59 If you don't have those fundamentals, you can't pull a lever, or create leverage in anything.

04:12 People try to bypass a lot of the basics, and a lot of these key critical steps. 

04:26 People are selling them the strategies and the super advanced things without really having the fundamentals in place in their business. 

04:49 You just need to know how to master getting clients with your organic content, or your organic conversation, and that's the fastest path to clients now. 

05:02 In the 10k Content Collective, part of the method that we teach you is leveraging the easiest points, in what you already have, to get clients. 

05:21 You just have to grow your proficiency as a coach, and learn what your people need. And the only way you can do that is to coach clients and get paid coaching clients.

05:43 You do all those things, or you create all those things through the journey of coaching clients. 

06:00 The basic business practice is, you just need to know how to market to somebody and sell them something they want, period.

06:18 In the 10k Content Collective, we teach you these fundamentals in the most basic way.

06:26 First clear the clutter of what you think you need in order to grow faster. 

06:34 Second, get coached so that you work through the mindset piece, which is huge in our program.

06:38 Third, we teach you how to create content in a way that converts followers faster, without you needing to work harder, or add bells and whistles to your website. 

07:02 In our 10k Content Collective community, they're getting clients right away just with these super small shifts. 

07:15 Then you're starting to really see the potential. Your belief and your competence is getting bigger. You're starting to work with clients to get them results.

07:39 Having a proven and tested offer. Something that somebody wants, and also is proven to get results is another thing.

07:58 This isn't by putting them through a curriculum, or modules, or anything like that. 

08:01 This is the first phase of business, where we highly recommend you work with people intimately, and get them the result they came for. It's the easiest thing to sell. 

09:50 The bridge is from solopreneur, getting clients consistently here and there. Now to this entrepreneur slash CEO ready to really step up the game. 

10:11 This is where we meet our clients in the Female Founders Board, where we work with them personally in tandem to expose them to the next level of women that are growing to 200k or 500k million-dollar businesses.

10:28 Part of that piece is Leverage Marketing. It's a machine that we build together that allows you to market, and sell, and enroll, groups of people at a time to create that stream of revenue and reach. 

11:05 So you create interest, and you build that awareness. Likely it's going to create action on behalf of an ideal client or somebody in your audience that then leads them to enroll into your program, product, or service. 

11:24 How do you bring volumes of people into your programs, products, and services at a time, is what we refer to as Leverage Marketing.

11:56 To be able to acquire clients at volume, you have to have a machine that enables you to do that.

12:34 Every client is different. We build that model together with your offerings. 

13:33 What we call Leverage Marketing, is when you take a marketing asset and it turns into something that produces for you over and over and over again.  

13:50 This is how we really start to dip into new territory in serving more people, and growing your income, but also protecting your own time and energy.  

14:10 You have to have more control over your client acquisition processes.  

14:27 And so we create these lever points in your business that create more of that predictability for you. 

14:53 Challenge our Leverage Marketing through our unique challenge method. 

15:26 It's the things afterward that also create that holistic process for your client to speed up that sales cycle. 

16:11 We have stats that we've pulled within our business that shows the average length of our sales cycle from, when they come to know us or come into our ecosystem, to becoming a client.

16:50 But again, it's not just about the challenge, it's that complete process. 

17:11 You put in the same amount of effort to create, the one asset, the one content. And then that effort is amplified. 

17:30 This is why it's so powerful to have these machines in your business. Once you start to grow out of the basics, you don't grow out of them.  

18:10 You have to be very intentional with what you want your Leverage Marketing to look and feel like.   

18:21 When you really think about why you do what you do, it's for the client. 

18:53 It's not about just leveraging your time. You want to protect the integrity of your brand. 

19:25 There's a lot of fear there. There's a lot of misconceptions. There's a lot of wrong ways to do it. 

20:05 It really is personalized to your own desires and how you serve your clients.

20:35 Talk about the advancement of Leverage Marketing, and how to take a super cold lead into a hot buyer as quickly as possible without sacrificing their results. 

21:00 If Leverage Marketing is the epitome of your time, money, energy leverage, then you're delivering a 90-minute masterclass, 

21:25 There's an art and science to it. Kinsey confidently feels that the team has mastered this and has cracked the code.

22:13 We want to invite you, this is the work we do together personally, inside Female Founders Board. We will be opening doors soon and so definitely get on the waitlist. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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