The Category Queen Show

There are subtle, yet powerful shifts happening in the online marketing space that are impacting how people consume your content, how they come to trust you as an expert, and how they will decide to invest in your programs, products, and services.

If you understand what these shifts are and can effectively execute against them (or with them) you will automatically have the competitive edge. 

Tune into this episode as Kinsey shares the top 5 trends in the industry and how it’s going to impact you as a coach.

Past Episode References: 

Leveraged Marketing

Mistakes To Avoid When Growing A Community As Part of Your Paid Program

Female Founder's Board Waitlist: https://kinseymachos.com/femalefounders 

Do not miss these highlights: 

02:35 It's been such a beautiful year, and I (Kinsey), always do or usually do an episode where I'm just reflecting on lessons learned for the year.

02:58 The core concepts or the really big shifts that you'll be seeing in the coming year and how they apply to you. 

03:23 It's really just setting the stage for the year. What do you want it to look like? What are your targets? What are you focusing on? 

04:18 As I've been setting the industry trends and have been listening to a lot of the experts in this space, and have also for my own observations, what things have been changing.

05:03 I really want to offer the five trends to look out for in 2023, and how they apply to you from the perspective of my own lens, but also what I'm hearing and seeing at large.

05:32 Just doing what you need to do to create content that converts and serves clients, there really isn't much more to worry about. 

06:03 Now, if you're growing to multiple six or even seven figures, this is where we really get to have a lot of fun with some testing and layering in your marketing, your messaging, and your selling efforts.

06:14 Last episode, I talked about Leveraged Marketing, which is again, another advanced technique if you're growing beyond six figures. 

06:25 It’s about your capacity to take on additional things because you have the basic fundamentals. 

07:01 Let's talk about the five trends you need to be aware of as a coach in the online space as it applies to your business, and how the industry is shifting,

07:11 Number one, attention span is shorter than it's ever been before.  

07:27 So if you think you have a certain amount of seconds to capture someone's attention with your content, that actually has slightly gone down. 

08:36 This means that you need to have a more clear message, simple. 

09:03 How quickly you can grab somebody's attention and convert that attention into cash. 

10:39 If you don't articulate the problem and solution you're providing, you will lose that attention, or you will never gain it in the first place. 

11:43 Let's talk about number two, it’s about Organic Marketing. 

11:59 My expertise is Organic Marketing. It is what I had leveraged to grow to my first 100k and even beyond. But those who have never actually mastered Organic Marketing, they were only doing paid ads. 

13:38 We also did paid ads, but we actually did it so well this year, and I'm super proud of this.

13:58 Seasonal leaders and experts in the industry, are now focusing on Organic Marketing so they can see those profit margins grow.

14:37 When I am going to hire somebody, whether it's a contractor or even an employee, the first place I go to is social media.

15:28 People used to go to Google reviews. I know a lot of those are still being used, but now it's all about social proof.

16:07 So what I really want to offer here is already good news for most of you who are already using organic marketing. But this is where you get to really become a master.

16:32 Turning followers into clients organically first, is going to be such a huge benefit for you. 

16:44 So imagine when you are ready to invest a little bit more into advertising strategy. 

17:10 The future of this space is having that core platform, that core message, and that following, as the social proof. 

17:23 Now, let's talk about number three, which is in relation to this, but a little bit more tactically is video.

17:32 If you look at any of the trends in marketing, everything points to video. I think this has been a rising trend over the last couple years. 

18:04 When you have the video component, you add a such a deeper layer of intimacy, and people connect with you much better. 

18:44 No doubt, this is something that we recommend for all of our clients, especially at 10K level, is having at least one weekly live video.

19:16 I was literally so terrified of speaking. This was actually a story that I had adopted for myself for the longest time. I had public speaking anxiety.

20:15 It’s ironic to have that perceived weakness, but then still desire the strength of that. 

20:32 The only way that we develop our voice is to use it. So I was starting to build some online presence.

21:30 The skill that's developed is not just speaking. It's being able to come up with ideas and unlock that creativity, and really just learn how to be more compelling.

22:05 If you're somebody that's resisting it, I encourage you to lean away in 2023. 

22:39 Now, let's talk about number four. This is directly related to your Coaching Offers. 

22:58 This is the upcoming trend of coaching. If you look at the service industry, people crave personalization and customization. 

23:23 If you have a group coaching program, make sure that you have in there something that allows people to get that personalized touch. 

24:12 There's so many different ways to design your scalable offer. This is what we do with you inside our Female Founders Board group. 

24:34 Now lastly is community. People who want to be a part of something. 

25:14 But at the most tactical level, this is a free Facebook group community.

25:28 If you haven't already, definitely go back to the podcast episode I did a couple of weeks ago around the community for paid programs. 

25:58 I'm not just talking about growing your Facebook group. I'm also talking about the coaching space; your purpose, your calling.  

27:18 When it comes to a community, it is that longevity.

27:45 How willing are you to invest in your communities, invest in your movement. Show up for your purpose, invest in that purpose.

27:55 When you think of all five of these together, it actually gives you a really powerful strategy for 2023. 

28:41 Think about your strategy. There's going to be details and nuances to every little thing, but in short, this is your strategy.

30:34 We actually simplify and we focus on doing less but doing better, and having a strategic plan that can grow your reach and your revenue.

31:30 My team and I have been sitting down and spending the last couple of weeks strategically planning for 2023. 

31:40 I know anybody in our proximity will also experience that moment for themselves. So get on the waitlist for FFB. 

32:11 If you are listening to this, and it's still 2022 I hope you have a fabulous new year. If you're in the 2023 new year. Happy New Year!  

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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