Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

https://podcast.bigpodcast.com/

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episode 498: Profitable Podcasting w/ Jay Clouse (Part 3 - Podcast Ad Revenue)


Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.

I talk with Jay about:
  • Podcasting Ads and Income Strategy
  • The "pre-roll" trick to help podcast advertisers (and make you more money)
  • Dynamic Podcast Ads vs. Live Reads
  • Advertising Revenue Splits
  • CPM vs. Niche Buyout
  • Podcasting Partnerships
  • YouTuber vs. Podcaster vs. Something Else
  • "Churn and Burn" Content Creation
  • The Heiarchy of Content Creators
Links to Things We Talk About:
  • Creative Elements
  • HubSpot Podcast Network
This episode is brought to you by Riverside ...

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

     


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 December 29, 2022  30m