Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
https://podcast.bigpodcast.com/
episode 499: How to Maximize Podcast Advertising Revenue (Part 4 - The Manifesto)
Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.
You can listen to that conversation here and here.
In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue.
Topics on this Episode:- Podcasting Ads and Income Strategy
- The "pre-roll" trick to help podcast advertisers (and make you more money)
- A BIG problem with dynamic podcast ads ...
- Another BIG problem with podcast ads (and also podcast intros)
- Options to split the money podcast advertising revenue
- The "Hottest Band in the World" (and an uncomfortable conversation with my father)
- Three elements your podcast needs to make the most from advertising
- The YouTuber who bombed on cable television
- My "failed" book deal
- A bad review for my live event
- Getting my ego checked at BookExpo
- Owning your podcast (and everything else that you do)
- Creative Elements
- HubSpot Podcast Network
- Big Podcast – the book
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