Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Digging Deep to Decode Millenials
Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness.
To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.