episode 69: Build Your Coaching Business Around Your Perfect Client
Building a thriving coaching business requires you to also love your business. It’s difficult to grow something you’re not fully aligned with. In order to do this, you’ll want to design your entire model around ONE THING: your perfect person.
To apply to work with Kinsey, join the waitlist here: kinseymachos.com/femalefounders
Do not miss these highlights:
01:32 New chapter, new vibes, New Year, and while that's all fun and nice, the energy and the emotion that comes with the actual transitional period is the most enlightening, and also the most frightening.
02:11 When you are evolving into a bigger and bolder version of yourself, you're also shedding old habits, old behaviors, or old thought patterns, which is not a clean process.
03:42 Here we are, we're showing up and we are going to roll into the New Year with excitement.
03:56 Designing your business for your perfect client.
04:36 How designing your perfect client or perfect business connects to discipline, focus, patience, and delayed gratification.
05:16 We waste a lot of time, energy, and effort, chasing something that doesn't needed to be chased.
05:36 In this episode, Kinsey offers the concept of designing your perfect business or client, that can save you wasted time, energy, and money.
06:13 Going through all the painful lessons that she has to learn is how she gets the right to share this.
06:34 After listening, she wants you to walk away with curiosity and a fresh set of eyes, looking at your business model and making sure that you are working smarter and not harder.
07:22 Let us go back to that eighty-twenty theory.
07:35 Eighty percent of your revenue is generated from twenty percent of your best clients.
08:01 Put ourselves at risk by doing things or spending time on things that may produce some result, but it's not a multiplied result.
08:30 One offer, one message, one platform. You do not need hardly anything to get to a 100K.
08:55 You don't need a lot. You just need a good offer. Meaning you are serving a client that wants what you possess, and that you serve them well.
09:29 As you're starting to grow up in revenue, what tends to happen is you will layer on more complexity within marketing, sales, and operations.
09:47 You're moving away from the core central point of what your business is meant for, which is a perfect offer for a perfect client.
10:05 Master your one offer to make it better for that one perfect client.
10:20 Consider how you can serve less at a higher quality.
10:46 The constraints within that mean that you're saying “no” more often than you are saying “yes”. That can be very, very scary for an entrepreneur.
11:38 The person that will get results. The person that you want to help more.
12:07 Help a version of your client that isn't as far along in their journey as they need to be in order for you to get the maximum results.
13:03 Your business is not meant to serve everybody.
13:29 Think about the highest value that you can bring out, that will drive your marketing, your selling, and your offers.
13:53 Meet the people that are ready and going to buy, and they're going to pay the right price for it.
14:05 You're naturally going to grow because you're getting better and bigger results for the right people. You're going to be attracting more of those people.
14:14 You're going to have incredible social proof. Your brilliance is spent and being transferred to your best people.
14:26 When you work with unfit clients, it will not feel fun for you. That means you may be getting paid but your energy is depleting.
14:42 You might be falling out of love with your business a little bit like this. These are the things that are at risk for you.
15:21 Highly consider the idea of value over volume.
16:05 When you don't have a match there, this is where that burnout occurs.
16:24 The need for more will not improve unless you discover the root of that problem.
16:38 Do you love yourself enough to put the boundaries and the constraints around you?
17:01 You are more at risk as you grow as a leader online, and a leader in your community. People are going to want more of you.
17:24 If you're not prioritizing your needs and your desires over the needs and desires of other people, you will burn out.
17:44 When you protect your energy, you're able to show up in your full brilliance all the time, which will magnetize the right people for you.
18:00 So don't try to build a business that can meet the needs and desires of more than several types of people. Focus on one, just one.
19:40 Think about your favorite clients. They paid you the price without any fuss. You loved working with them, and they got results.
20:15 This requires so much discipline and constraint, probably so much so that you're not even going to see it when you're straying away from that core model.
21:35 Having those boundaries around you, your energy, your time, your access, is going to be super important.
22:14 Just stay in your lane and your zone of genius. Build a better, faster, and amazing business that doesn't kill you energetically, emotionally, and physically.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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