The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 5: Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes
This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.
On the Show Today You’ll Learn:
- How did Apple iOS 14.5 affect Facebook ads
- Is Facebook advertising still worth it
- How to shift budgets in your ad campaigns
- What is an ads trading desk
- What is Optily's role in helping Shopify merchants with paid advertising
Brendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.
Links & Resources
Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/
Episode Sponsor
Today’s episode is made possible by our friends at BundleBuilder.
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