Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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episode 157: Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns.
Here are the studies discussed in the episode:
Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)
Understanding the democratic role of perceived online political micro-targeting (2022)
(Tar)getting you: The use of online political targeted messages on Facebook (2022)