How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.
https://revenuetalkspodcast.drift.com/public/13/Revenue-Talks-e517a8b2
episode 8: The Go-To-Market Scoreboard | Kevan Lee
Justin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup.
In the equivalent of just one hockey period, Justin and Kevan discuss what Oyster®'s go-to-market scoreboard looks like, how the go-to-market teams hold each other accountable, and how Kevan reports on the ROI of brand to his organization.
You can connect with Justin and Kevan on Twitter at @justinkeller, @kevanlee, and @DriftPodcasts.
Read more go-to-market best practices: https://drift.ly/GTMBook
See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch