How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.
https://revenuetalkspodcast.drift.com/public/13/Revenue-Talks-e517a8b2
Gesamtlänge aller Episoden: 1 day 16 hours 36 minutes
episode 12: Scaling Back to Move Forward | Ryan Morel
When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic.
Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs, knows this first hand. Being at the company for over seven years, Ryan is no stranger to change, which is why he's so adamant about having a North Star to work towards...
episode 11: Listen, Listen, Listen | Amy Frampton
"You're not listening!"
Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are feeling is by listening to what they have to say...
episode 10: The Formula for a Successful Inbound Sales Strategy | Rakhi Voria
People, processes, and technology. That's the formula Rakhi Voria, VP of Sales for Procore Technologies, has found to be the most successful in building an inside sales strategy.
Rakhi is no stranger to inside sales strategies, either. She built a new digital sales force at Microsoft, managed the global digital sales development team at IBM, and now leads the sales development team at Procore Technologies...
episode 9: How To Be The CIA of Marketing | John Brezinsky
The CIA and product marketing: Two industries that are obviously different yet strikingly similar.
In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent...
episode 8: The Go-To-Market Scoreboard | Kevan Lee
Justin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup...
episode 7: Global Personalization at Scale | Janet Jaiswal
Janet Jaiswal (VP of Global Marketing at Cloudbeds) doesn't believe personalization can happen overnight. Instead, she encourages her team to look at it as a journey.
In this episode of Revenue Talks, Janet talks to Justin about what that journey looks like...
Marketing Therapy Session | Neil Cohen
Marketers, we get it. You feel like you're constantly moving in a thousand directions, you don't know what your true North star metric is, and it feels impossible to make everyone happy.
This marketing therapy session is for you.
In this episode of Revenue Talks, Neil Cohen, a self-proclaimed marketing therapist, talks with Justin about the biggest problems he sees in sales and marketing teams today...
episode 6: The Macro & Micro Levels of Communication | David Malmborg
Listen to your customer is the advice all marketers and sellers receive, but who really understands them best?
If you ask David Malmborg, the Vice President of Marketing, Community & Partnerships at Nivati, it comes down to macro and micro levels of communication...
episode 5: Humans, Humanity & How We Are Wired | Seth Temko
Humans, humanity, and how we are wired: those are the three components that lie at the heart of marketing according to PAR Technology's CMO, Seth Temko.
Seth has been involved with internet marketing since the internet first became commercialized in 1995. Seeing its evolution over the years has caused Seth to have a unique outlook on technology's role in marketing, which he shares on this episode of Revenue Talks...
episode 4: Sell Based on Value & Encourage Change | Lisa McClure
Lisa McClure (Regional Vice President, Revenue Cloud (SMB West), Salesforce) spends her day selling to people just like her - salespeople.
While this means Lisa understands the persona, it also means that she knows the roadblocks preventing a deal from getting done.
In this episode, Lisa talks with special host Armen Zildjian (Drift's VP of Mid-Market Sales) about how her sales team overcomes these roadblocks...