Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands

The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...

https://ecommercecoffeebreak.com/

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episode 9: Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy | #146 Andy Janaitis


This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.

On the Show Today You’ll Learn:

  • The influence of Google Ads on small-to-medium businesses
  • Steps to easily enter the world of paid advertising
  • The various options offered by Google to target the right audience
  • The timeline for algorithm optimization and results-based testing
  • The relative strength of Google in comparison to other advertising platforms

Andy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.

Links & Resources

Website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

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Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

Back in Stock app: Are you tired of missing Shopify opportunities? The Back in Stock app will instantly notify your customers when products they want are back in your store. Back in Stock has a long free trial and if you decide to upgrade to a paid plan, we have a 30% discount code for our listeners at backinstock.org/coffee with code “coffe

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 February 2, 2023  23m