The biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
From the Leaders Sport Business Summit in New York this March, former Coca-Cola marketer Scott McCune helms a discussion on the merits, measurements and impacts that come with an official Olympic association.
Phil Pacsi, VP consumer marketing at Bridgestone North America
Lisa Baird, CMO, US Olympic Committee
On the agenda:
The birth, evolution and impact of P&G's game-changing 'Thank you, Mom' campaign
BMW's integration into the fabric of US Olympic preparation and performance
Bridgestone's first crack at an Olympic Games: why it's activating in the US, Brazil, South Korea and Japan only this year
The link between a US presidential election and a Summer Games, and why the American public might need a feel-good dose of healthy patriotism a little more than usual