Next Ten Words

Next Ten Words focuses on in-depth analysis and critique of the personal technology industry. Every week Michael Gartenberg, Rene Ritchie, and guests go beyond the soundbite to the next ten words. And the ten after that.

http://www.imore.com/next-ten-words

Eine durchschnittliche Folge dieses Podcasts dauert 56m. Bisher sind 35 Folge(n) erschienen.
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15: Apple Watch and fitness, with Liz Plosser


Apple's messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!


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 2016-10-07  47m
 
 

14: Missing Macs, with Ben Bajarin


Apple’s new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven’t seen updates in years. What’s going on with Apple’s Mac product lines? Gartenberg, Ritchie, and Bajarin discuss!


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 2016-09-30  58m
 
 

13: Smile time


iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.


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 2016-09-23  1h1m
 
 

12: The media is the iPhone message


iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!


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 2016-09-09  20m
 
 

11: iPhone upgrade pressure


Are modern iPhones, iPads, and Macs 'good enough' that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there's lots more to come, and Caldwell... no spoilers!


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 2016-08-27  50m
 
 

10: The iPad story


What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.


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 2016-08-11  51m
 
 

09: Unpacking Pokemon Go


With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? What lessons can be learned and what'll come next.


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 2016-07-15  54m
 
 

08: The next iPhone, with Neil Cybart


Apple's job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss.


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 2016-07-01  59m
 
 

07: WWDC 2016 aftermath


WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here's what it all means… and portends.


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 2016-06-24  1h7m
 
 

06: App Store economy, with Ben Bajarin


Faster review times, subscriptions for every category, and search ads are the latest additions to the App Store and special guest Ben Bajarin joins Gartenberg, Caldwell, and Ritchie to discuss how much — or how little — that may help the App Store economy


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 2016-06-10  1h0m