Be Your Own Manager

Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians to be significantly more creative in sharing their recorded music.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com...

With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as they might be to the illuminati, they might stop many people from enjoying classical music. The pandemic is a good time to re-think of how we share our music and what we can change to communicate musically with more people...

Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting, cooking, writing etc. Bernhard Kerres argues that it is time to reveal and share your secret projects. They are an important part of your Lovemar...

The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways:

• like a groundhog hoping that things will get better when they wake up again, 
• like ostriches, ignoring what is happening, and hoping that everything will be back to normal when they raise their head, and
• like penguins, adapting to the harshest climate one can imagine...

The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment and to see the any event from the audiences' perspective. It is not only about making great music. It is also about providing a unique experience...

We are often asked, how promoters find talent. Recommendations and the personal network is definitely still the best and most successful way to get in touch with promoters. Over the years, promoters have learned not only to look at competitions, but also at social media for talent they are interested in. How will that change through the COVID19 crisis? - Bernhard Kerres argues, that continuing to make music and to find an audience in these difficult times will get the attention of promoters...

Welcome to the 2021! We all hope that it will be better than the last one. Bernhard Kerres has a few tips for you how to best start the New Year.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

Musicians should neither worry about being part of the ocean of greatness, nor should they worry about competition. Horse compete. Musicians don't. But finding one's own Lovemark, the Why one makes music is key to differentiate oneself in that ocean of greatness.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com...

Self-doubt and perceived competition stop many musicians in their growth. They forget that they actually have already mastered greatness with all the hours and hard work they put in. Before even entering university, they are close to the 10,000 hours to greatness Malcolm Gladwell cites. Bernhard Kerres suggests to acknowledge your greatness and ignore the stop signs popping up in our mind...

You can practice at least three hours a day or not more than three hours a day. The little difference in phrasing between "at least" and "not more" seems insignificant but changes the quality of our practicing immensely. Bernhard Kerres explain the impact a change like that can have on the quality of your practicing and therefore your career...