Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
https://www.pilgrimage.design
Gesamtlänge aller Episoden: 9 hours 45 minutes
episode 14: "Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed.
EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway
Emma's website: www...
episode 13: "Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer
Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of tranquility and a constant in a constantly-changing world.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 12: "Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer
Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community.
Danielle's website: www.lexoctane...
episode 11: "AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert
AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small company called AFM that was ahead of the curve, pioneering non-toxic materials for healthier people and environments...
episode 10: "Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer
Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 9: "Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant
Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.
EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie
Kathy's LinkedIn: www...
episode 8: "J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert
Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one category.
EPISODE TRANSCRIPT: www.pilgrimage.design/8-jlo
Connie's website: www.conniewsteele...
episode 7: "Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO
Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he believes, it all comes back to good storytelling.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 6: "Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur
Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service doesn't get better than the time she complained about some cucumbers.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 5: "Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur
Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business.
EPISODE TRANSCRIPT: www.pilgrimage...