Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
https://www.pilgrimage.design
Gesamtlänge aller Episoden: 9 hours 45 minutes
episode 4: "TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers
TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cats. That's been the appeal of TrustedHousesitters for today's guests, who have used the platform to travel the world while not paying a thing for accommodation. I hear how this brand has enabled a lifestyle of global adventure, the feline way.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 3: "Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert
Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a deliciously homespun brand that has stayed true to its beliefs, no matter what.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 2: "Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger
Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her grandmother, but always feared pressure cookers. It was a trip to India that started her journey with Instant Pot, which has revolutionised the way she cooks. Because, as Amy says, fast doesn't always mean unhealthy.
EPISODE TRANSCRIPT: www.pilgrimage.design/2-instant-pot
Amy's website: www.gourmetdoneskinny...
episode 1: "Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer
Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it all goes back to Ruth's mother.
EPISODE TRANSCRIPT: www.pilgrimage.design/1-chanel
Ruth's website: www...
Introducing... Branding Love Letters
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much...