Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
https://www.pilgrimage.design
Gesamtlänge aller Episoden: 9 hours 20 minutes
episode 23: Fifteen Minutes Of Your Time...
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups
EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host...
episode 22: "Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact...
episode 21: "What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators?
EPISODE TRANSCRIPT: www...
episode 20: "Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell.
EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death
Dave's website: www...
episode 19: Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals...
episode 18: "BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin.
EPISODE TRANSCRIPT: www.pilgrimage...
episode 17: "IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist
IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday.
EPISODE TRANSCRIPT: www.pilgrimage.design/17-ikea
Anneli's website: www...
episode 16: "Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist
Harvard is an American university and visual strategist Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing...
episode 15: My Freelancing Journey And The Story Behind This Podcast
How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the windy weather). Welcome along!
EPISODE TRANSCRIPT: www.pilgrimage...
episode 14: "Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed.
EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway
Emma's website: www...