Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 185 Folge(n) erschienen. Alle 2 Tage erscheint eine Folge dieses Podcasts


Introducing The Pitch

Listen as real entrepreneurs pitch to real investors — for real money. To hear what happens after The Pitch and listen to more episodes, go to


 2019-07-26  15m

episode 4: Cereal Wars - Cereal Offenders

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals. As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race...


 2019-07-24  27m

episode 3: Cereal Wars - Sugar Rush

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions? But sugary cereal isn’t the only new challenge the cereal giants are wrestling with...


 2019-07-22  26m

episode 2: Cereal Wars - Breakfast of Champions

It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother.  But there’s about to be another entrant to the cereal business...


 2019-07-17  27m

episode 1: Cereal Wars - A Divine Mission

It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal...


 2019-07-15  26m

episode 7: Gibson vs Fender - The Future of the Electric Guitar

Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital.


 2019-07-10  28m

episode 6: Gibson vs Fender - Attack of the Robot Guitars

In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide.      Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it...


 2019-07-08  26m

episode 5: Gibson vs Fender - Back From the Brink

It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience...


 2019-07-03  26m

episode 4: Gibson vs Fender - Les Pauls Unleashed

 In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production. Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever...


 2019-07-01  23m

episode 3: Gibson vs Fender - The Stratocaster Blasts Off

Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit. With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll...


 2019-06-26  27m