Business Wars

Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars...

Bacardi is now America’s favorite rum, but two former French spirits rivals  -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars...

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Meanwhile, Bacardi gets enormously rich and fantastically famous at an odd time for a distiller — Prohibition...

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening...

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting from sex appeal to backyard barbecue vibe...

Behind every successful business is a story. From Wondery and Lindsay Graham comes Business Movers, a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. On the latest season, you'll hear the remarkable story of how General Motors crawled out of the grave and is now in position to lead the car industry into the future...

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extra slots for Southwest. It may not work, but one thing’s certain: it will be a whole lot of fun...

As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough.  But as Southwest deals with a succession crisis, American Airlines is facing another emergency. It needs money, fast. The company is cash-poor after investing in its proprietary online reservation system, SABRE...

The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a new electronic system, one that could force American to lose its unofficial preferred status...

Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. With Baniff tamed, there's more turbulence. This time, it's a national airline. American Airlines is here to play...