The Category Queen Show

In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online...

It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help more people.

Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet). In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals.

In this episode, Kinsey is joined with special guest Rachel McBride, a parent coach who teaches parents strategies to connect with their teenagers. Rachel shares how she overcame the fear of not being credible and the hesitancy of putting herself out there. She talks about what it’s like to go against the grain of typical advice and how to share a gift that’s world-changing...

Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide.

In this episode, Kinsey sits down with Ashlee Young, a piano coach who helps self-taught adults how to play beautifully by practicing smarter, not harder. Ashlee recently ascended from our signature coaching program to our top-tier mastermind, Female Founders Board. Ashlee shares her journey as she evolves from classical musician to entrepreneur to an industry leader who’s expanded her reach beyond her one-to-one piano studio...

Do you feel excited to work toward your first (or next) 5 or 6-figure launch? Live launches are the best way to grow your business as an online expert because you can create predictable cash infusions, grow your audience, and elevate your credibility in the industry. Tune in as Kinsey walks you through the five most important stages of launches and how you can prepare to have your highest converting launch.

It’s normal to struggle with the fear of increasing your prices, which is often connected to the fear of losing out on potential clients or appearing greedy. However, it's important to understand that increasing your prices is a natural part of business growth, and it's essential to keep up with the evolution of the economy and maintain profitability. More importantly, your price should align with the value of your offer, your specific lifestyle desires, and your financial goals...

How differently would you operate in your business if you believed that everything you have right now is enough to hit your goals this year? It’s likely that this thought alone will help you stay focused on only the things that will create the biggest results. In this episode, Kinsey shares how this works and why this is so important to the success of your business results.

Growing to multiple six figures is simple. If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you. Achieving 200K+ means building a bulletproof business model that can stand the rest of time...