episode 153: What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]
What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!
Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020...
episode 154: How To Get Unstuck By Becoming A Better Decision-Maker
Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life.
Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with decisiveness; it's a skill that you can develop and refine over time...
episode 155: 5 Must-Read Books If You're In The "Messy Middle" Stage of Business
Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace.
Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward...