Conversation Starters with Sammi Reinstein

It's the season finale of Conversation Starters (????), and we're bringing it home by highlighting the power of social media in continuing the conversation.

Amy Jo Martin is an author, investor, founder/CEO, keynote speaker, and podcast host. She built out the Pheonix Suns' social media strategy, amassed her own Twitter following of over 900,000, and even met her husband through social media...

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in.

Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy...

With a name like Conversation Starters, it's no wonder why we've been talking a lot about how to have the right conversations on this show. But the reality is that many conversations take place on a website before that human-human phone call, in-person meeting, or video chat takes place.

That's why a contextualized, personalized playbook strategy is so critical to your website experience...

Last week, Drift's Tate Knapp took us through his experiences working as a CDR, SDR, and an AE. He shared the key characteristics he thinks make up a strong SDR and AE relationship. This week, we said decided to take it a step further and have both an AE and an SDR on the show.

Amanda Chiang has been an account executive at Drift for about three years, but it's only been 6 months since she started working with sales development rep, Gabrielle Marrocco...

The typical B2B sales cycle has a lot of conversations. Think about it: you have that first inbound (or outbound) conversation, the conversation that takes place once the meeting is booked, and all the conversations that happen between various stakeholders before the contract is signed.

Tate Knapp, one of Drift's account executives, is no stranger to any of these conversations...

This week, we're taking a step away from artificial intelligence to focus on what we, as humans, can do to understand our buyers better. Because when we're informed about our buyers' likes and dislikes, we're better equipped to have impactful conversations...

Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape.

On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern marketers on the potential of AI and connects them with AI-powered technologies...

We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human...

Season 1 of Conversation Starters focused on how to use content, personalized website experiences, and internal team alignment to start conversations with customers and prospects. But once those conversations are on the calendar, how do you make sure that they are productive and effective?

That's what Sammi Reinstein explores in season 2...

Drift's Conversation Cloud breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

On this special edition episode, Drift's Director of Product Marketing, Aurelia Solomon, joins Sammi to break down the three components of Drift's Conversation Cloud: Conversational Marketing, Conversational Sales and Conversational Service...