Conversation Starters with Sammi Reinstein

So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe...

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing. One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan...

How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you...

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning...

How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.

What happens when you post on LinkedIn every day? Sure, you're gonna get more profile views and connection requests, but is there any real value in posting more frequently? In this episode of Conversational Marketing, Sammi and Sara talk about why they committed to posting every day on LinkedIn for one week. Tune in to hear what they learned along the way, the story behind #DriftTipTuesday, and why Sara says she peaked during this experiment.

Andrew Kimmell has spent nearly 10 years working to create more personalized buying experiences – all via text messages. Okay, not all through texting, but as the co-founder and CMO of TextUs, Andrew is carving out a place for text messaging in the traditional marketing funnel. And it’s working...

Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, the fully integrated direct mail and gifting solution that enables companies to rise above the noise, acquire target prospects, and retain valued customers. Or as we like to call them, the company that picks out a mean succulent plant and makes our handwriting look way nicer than it actually is...

Listen, we get it. Trying to keep up with all these new marketing trends is exhausting. Do you need to restructure your marketing team every few months to keep up? Absolutely not! In this episode, Sara and Sammi break down just how easy it is to get started with conversational marketing because it turns out…you might already be doing it.

Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.