Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...

https://ecommercecoffeebreak.com/

Eine durchschnittliche Folge dieses Podcasts dauert 20m. Bisher sind 331 Folge(n) erschienen. .

Gesamtlänge aller Episoden: 4 days 9 hours 53 minutes

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episode 22: Copywriting Tips to increase Conversion Rate on Shopify product detail pages | #022 Claus Lauter


In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages...


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 July 14, 2021  9m
 
 

episode 23: Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.

Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned.

In its push for privacy, which started with its iOS 14...


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 July 19, 2021  10m
 
 

episode 24: How to use the 5-Second Test to improve your online store | #024 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store...


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 July 22, 2021  9m
 
 

episode 25: How Shopify's Payment Options Impact Your Conversion Rate | #025 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate...


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 July 26, 2021  9m
 
 

episode 26: Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify...


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 July 30, 2021  8m
 
 

episode 27: How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins


This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands...


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 August 3, 2021  25m
 
 

episode 28: Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework.

On the Show Today You’ll Learn:

  • What the Online store 2.0 framework is
  • What features it has
  • Get info about Shopify's new default theme Dawn
  • Learn if and when you should upgrade your store
  • And more!

Links:

Shopify Online Store 2.0 Overview: https://www.shopify...


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 August 4, 2021  9m
 
 

episode 29: How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca


In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders.

On the Show Today You’ll Learn:

  • How to increase the average order value (AOV) for your Shopify shop
  • What you need to concentrate on when increasing AOV
  • Shopify Apps that help with increasing AOV
  • And more!

Links:

In Cart Upsell and Cross Sell https://apps.shopify...


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 August 8, 2021  19m
 
 

episode 30: How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici


In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process...


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 August 9, 2021  18m
 
 

episode 31: Best Virtual Phone Number App for Shopify | #031 Claus Lauter


In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store.

On the Show Today You’ll Learn:

  • Why having a phone number is important for your Shopify business
  • Where to get a Virtual Business Phone number
  • How to set up your Voicemail the right way
  • And more!

Links:

Grasshopper Virtual PBX: https://grasshopper...


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 August 12, 2021  6m