Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...

https://ecommercecoffeebreak.com/

Eine durchschnittliche Folge dieses Podcasts dauert 20m. Bisher sind 330 Folge(n) erschienen. Dieser Podcast erscheint alle 3 Tage.

Gesamtlänge aller Episoden: 4 days 9 hours 33 minutes

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episode 31: Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers


From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io...


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 March 21, 2024  25m
 
 

episode 32: The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)


In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing...


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 March 26, 2024  25m
 
 

episode 33: Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns


Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions...


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 March 27, 2024  25m
 
 

episode 34: Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)


In this podcast episode, we discuss  partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io...


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 April 2, 2024  26m
 
 

episode 35: How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics


Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup...


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 April 3, 2024  22m
 
 

episode 36: From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)


In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com...


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   26m
 
 

episode 37: Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#29


In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement...


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   35m
 
 

episode 38: Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to Optimize Your Payment Gateway Cost Structure


Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting...


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   23m
 
 

episode 39: Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#29


In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law...


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   28m
 
 

episode 40: From Zero to 300 Episodes - Channel & Life Update


In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners.

Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans.

Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes...


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   11m