Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes
episode 24: GODIVA CMO, John Galloway on Bringing Sweetness to 2020
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock.
John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to roll out the lifestyle brand startup...
episode 23: Origin Stories: Jordan Silbert & Q Mixers
Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product...
episode 22: BAYER US VP of Corporate Affairs, Ray Kerins, on Crisis Comms and the Role of Communications in the Covid Economy
“Let's all work together to find a solution, as opposed to figuring out what this person did wrong, or that person did wrong. There's no time for that anymore. People are dying, and we have to find the solutions.”
Ray Kerins is senior vice president of corporate affairs for Bayer US.
Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and life sciences industry...
episode 21: Mentor by J&J President Diane Gomez Thinnes
Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of president in 2019.
Before Mentor, Diane was a marketing executive for medical device makers Ethicon and Cordis...
episode 20: Best Buy CCO, Matt Furman on Storytelling Over Data & Championing Truth in the DEI Discussion
“If you speak to 100 people, a third of them didn't listen, a third of them forgot what you said, and the other third didn't believe you. And so you’ve got to speak, and you’ve got to speak again, and you’ve got to speak again.”
Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and external--as well as government affairs, CSR, and community relations...
episode 19: VISA CCO, Paul Cohen, on Experiential Communications and the Importance of Overcommunicating to Employees During Covid
“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.”
Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overseeing communications about its separation from eBay...
episode 18: BENTLEY MOTORS CCO & CMO, Jeffrey Kuhlman, on DEI and Holding Safe Events During COVID
Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director.
Jeff is an auto industry comms veteran, having worked for several automobile brands during his career...
episode 17: CARNIVAL CRUISE LINE CCO, Chris Chiames, on Weathering a Brand Through the Rough Waters of COVID-19
“The communicators have to ask the tough questions, but we also have to bring people together, and we have to understand their needs.”
Chris Chiames is the Chief Communications Officer of Carnival Cruises.
As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications...
episode 16: Luminaries Circle: LEVI’s CCO, Kelly McGinnis & Maureen Lippe on Executive Female Leadership
The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah.
In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — especially women — are missing key opportunities for networking, we hope this series can help fill a void...
episode 15: KAO President Karen Frank on Launching Brands During Covid & Balancing Intuition and Data
“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”
As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel...