Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes
episode 44: CAMPARI’s Head of Marketing, Andrea Sengara
Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH.
Today, Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey...
episode 43: IBM’s CCO & SVP of Marketing and Communications, Jonathan Adashek
Jonathan Adashek is the Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM. Before joining IBM, Jonathan was at Renault Nissan Mitsubishi Alliance in Paris, as well as Nissan Motor Co. in Yokohama, Japan, and prior to that had stints at Microsoft and Edelman.
One of Jonathan's first roles was as a special assistant at the White House before becoming director of the national delegate strategy for the John Kerry presidential campaign...
episode 42: FORD CCO, Mark Truby on 21st-Century Brand Storytelling
Mark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, communities, governments, and policymakers. He reports directly to Ford CEO Jim Farley...
episode 41: ORGANON CCO, Wendy Lund on Merging Passion and Purpose with Your Career
Wendy Lund is a women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief Communications Officer, she’s working to change how women’s health is approached, treated, shaped, and especially talked about...
episode 40: MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.
Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world...
episode 39: UNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs Marketshare
Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others.
Maggie has also been honored by Crain's Chicago Business, and named a 40 under 40 by PR Week...
episode 38: MOLSON COORS CCO Adam Collins on Brand Rivalries, Profitable ESG, and Launching the First Superbowl Ad in the Metaverse
Adam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department...
episode 37: INSPIRE BRANDS CCO, Chris Fuller on Managing Multiple Brands, Modern Approaches to CSG, and Why Empathy is the Silver Bullet for Resilient Cultures
Chris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants. Chris’ prior experiences include stints at Yum! Brands and Pizza Hut as well as an early position as press secretary for the US House of Representatives...
episode 36: PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer
Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before joining Pernod Ricard, Pam worked for Walt Disney Studios, where she led the insights, analytics, and CRM functions...
episode 35: Land O’Lakes CCO Kim Olson on Executive Female Leadership and Sustainability
Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services.
Kim’s history includes positions with UnitedHealth Group, Carlson, and General Mills...