Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes
episode 14: Serving Up Your Brand’s Recipe for Lasting Change With YUM! BRANDS CCO, Jerilan Greene
"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”
Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., the parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill...
episode 13: MASTERCARD CMO, Raja Rajamannar on Serving vs. Selling
Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past seven years...
episode 12: Catherine Blades, CCO of AFLAC
Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos...
episode 11: SOUTHWEST AIRLINES CCO, & SVP Linda Rutherford
“Our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become today.”
Linda Rutherford began her career at Southwest Airlines in 1992...
episode 10: Spotify’s Head of Communications, Dustee Jenkins
Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer...
episode 9: AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications
“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”
In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbVie to dive into the true meaning of the commonly-used term “storytelling” in the context of communications and analytics. They also look at how to approach one's career as a generalist versus a specialist and much more...
episode 8: Conagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid
“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”
Having joined the company in August 2015, Jon Harris is the Senior Vice President and Chief Communications Officer of Conagra Brands...
episode 7: Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR
“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”
Welcome to Frictionless Marketing.
Today we’re talking to the Director of PR at Capital One, Sukhi Sahni...
episode 6: LG Electronics’ Head of Global Corporate Communications, Ken Hong
Welcome to Frictionless Marketing. Today, as part of our Influence 100 series in partnership with The Holmes Report, we are speaking to Ken Hong, the Head of Global Corporate Communications at LG.
Ken has been at LG for over ten years. Throughout the course of that time, he has witnessed and led the company through a number of technological and overall changes in the marketing landscape...
episode 5: Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman
In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.
The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders...