Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 44: CAMPARI’s Head of Marketing, Andrea Sengara
Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH.
Today, Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey...
episode 45: KIA VP of Marketing, Russell Wager
Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others...
episode 46: TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo
Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.
Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office...