Frictionless Marketing

“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”

In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbVie to dive into the true meaning of the commonly-used term “storytelling” in the context of communications and analytics. They also look at how to approach one's career as a generalist versus a specialist and much more...

Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer...

“Our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become today.”

Linda Rutherford began her career at Southwest Airlines in 1992...

Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos...

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past seven years...

"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”

Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., the parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill...

“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”

As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel...

The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah. 

In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — especially women — are missing key opportunities for networking, we hope this series can help fill a void...

“The communicators have to ask the tough questions, but we also have to bring people together, and we have to understand their needs.”

Chris Chiames is the Chief Communications Officer of Carnival Cruises. 

As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications...

Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director.

Jeff is an auto industry comms veteran, having worked for several automobile brands during his career...