How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
Gesamtlänge aller Episoden: 2 days 6 hours 15 minutes
Jan Brandt: “We had to break a lot of glass”
It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to transform their lives...
episode 1: Bill Koenigsberg: "I built a culture where business is personal"
To kick off Season 2, Bob sits down with CEO and Founder of Horizon Media Bill Koenigsberg and discovers how Bill pulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn why Bill only hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and why not getting a company car was the best thing to happen to his career...
episode 2: Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
This episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture!
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episode 3: Gerry Laybourne: "Have you ever been slimed? It is wonderful!"
Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids...
episode 4: Marc Pritchard: “We serve all humanity. We need to reflect that.”
Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture, how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price...
episode 5: Charlamagne tha God: “You fail by trying to be the next anything. You should just be yourself.”
Charlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin...
episode 6: Paul Tudor Jones: “All I had was a checkbook and a big heart.”
After 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder of the Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York...
episode 7: Marian Goodell: “In this day and age, we need more bridges.”
When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain peak for 15 miles, then turn right and drive another two. But the experimental community that welcomed her that day, changed her life...
episode 8: Bobbi Brown: “I started doing it my way... and it caught on!”
When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find the make-up she wanted to purchase, she created her own...
episode 9: Raja Rajamannar: “Even the brightest ideas get killed if they're not emotionally embraced by your team.”
As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's Chief Marketing Officer, Chief Content Officer, and President of Healthcare Business.....