Gesamtlänge aller Episoden: 2 days 6 hours 15 minutes
From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path...
Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along...
It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic...
As the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draws inspiration from her stint as a 9th grade biology teacher...
Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions...