On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

https://www.legacylaunchpadpub.com/podcast

Eine durchschnittliche Folge dieses Podcasts dauert 36m. Bisher sind 498 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 13 days 4 hours 45 minutes

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episode 503: The Scribe Publishing Scandal: What Happens When the Leader in Your Field Goes Down in Flames


This special episode is a solo chat about the implosion of Scribe Media. While it doesn't contain tips about how to launch a book that transforms your career, it's a deep dive into what NOT to do when building a business from your book. Everything in here is, like all episodes, just my opinion but I've been in a unique position where I've been receiving constant updates and information from people who have the inside scoop on the Scribe sh*tshow.


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 June 26, 2023  22m
 
 

episode 500: Find Out What People Really Think of Your Cover & Title with John Li


Regular listeners know that I'm obsessed with PickFu, a software that, in technical terms, provides actionable pre-launch feedback on creative options. (How obsessed? I never had ads on the podcast because I wanted to wait until there was something I loved so much that I could recommend it without reservations. And, well, PickFu is it!)

That's why I was delighted to welcome PickFu's co-creator John Li onto the show...


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 June 21, 2023  32m
 
 

episode 501: Lessons Learned from my Most Recent Launch


It was a meta on top of a meta on top of a meta experience to record this episode, which is all about what worked and didn't work for the launch of my most recent book (which happened to be based on podcast interviews I've done on this show).

This means that for the launch, I tried out a lot of the things experts have recommended on this very show...some were very effective, some not so much...


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 June 14, 2023  32m
 
 

episode 488: Making Millions from Your Book with Cameron Herold


Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue.

So you get it. The guy's a machine...


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 June 7, 2023  34m
 
 

episode 472: The Power of a Writing Group with Tim Gager


When someone says they're in a writing group, that can mean many things. 

They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month.

For Tim Gager, it means showing up five days a week, online, for the past three years.

That's because Tim runs the writing group I started when the pandemic hit...


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 May 31, 2023  44m
 
 

episode 476: Why You’re More Important Than Your Book with Nicolas Cole


Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.

Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more...


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 May 24, 2023  45m
 
 

episode 467: Getting Local Love for Your Book with Carlyn Montes De Oca


Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine.

But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico...


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 May 17, 2023  27m
 
 

episode 465: Using Your Book to Build Your Business with Ian Altman


Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.

But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.

We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more...


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 May 10, 2023  34m
 
 

episode 464: 22 Words That Will Get You Speaking Gigs (with Joel Weldon)


Joel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers. 

In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to type up and send)...


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 May 3, 2023  31m
 
 

episode 468: The Secret to Launching Your Authority Building Book


This week, I usher a new baby into the world...

My book, On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert, is now out and this week's episode is an excerpt from the audiobook.

It's the book's introduction, which is all about how we're in the Golden Age of authority building from a book and how you can take advantage of that.

Only listen if you want to build authority with your book...


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 April 26, 2023  22m