Gesamtlänge aller Episoden: 5 days 3 hours 11 minutes
When Apple switches away from auto-downloads, it’ll be up to hosting companies to keep the chaos at bay by giving podcasters and advertisers a better understanding of the true size of our audiences
In the decentralized and distributed world of podcasting, trust is paramount. How much do you trust the myriad service providers along the chain who get your episodes to your listener’s ears?
In 2016, 35M Americans listened to podcasts weekly. In 2021, they’ve grown to 80M. Today I’ll dig into that & other good news podcasting observations from Edison Research’s Infinite Dial 2021 report.
Before jumping on the bonus-content or merch train, ask if your listeners can afford more content or goods from you. It’s time for an overhaul of how podcasters think about monetizing their shows.
The listener privacy vs data intelligence battle rages on with podcasters caught in the crossfire, reminding us how little ownership podcasters actually have of the relationship with their listeners.
Low startup costs get people as excited today about podcasting as was the case 15 years ago. But with the rise in some podcasts’ popularity, are you considering the real costs to compete at the top?
Podcasting’s on-demand nature is both a strength and a weakness. Is the resurgence of in-real-time & appointment-based content just a fad? Or does it point to an easily-tapped market for podcasters?
Being a podcast producer can be great work if you can get it. But it’s still work. Work that someone else is paying you to do. How can you prepare for when—not if—that relationship comes to an end?
Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.
Personalization of podcasts is filled with pitfalls, including a well-deserved reputation of being creepy. But the true benefits of personalized podcasting have nothing to do with making ads better.