How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.
https://revenuetalkspodcast.drift.com/public/13/Revenue-Talks-e517a8b2
Gesamtlänge aller Episoden: 1 day 16 hours 36 minutes
episode 3: Get Back to the Basics | Allison Carroll
Treat humans like humans. Practice empathy, and even if you don't know the answer, just try to help. These are the simple messages that get back to the basics of go-to-market relationships, and they're the messages Allison Carroll, SVP of Customer Success at Avalara -- a software company for automated tax compliance - uses to help her global company experience hypergrowth amidst a global pandemic...
episode 2: Improve Buyer Efficiency through Aligned Go-To-Market Teams | Kyle Coleman
Right people, right accounts, right time. That's the philosophy Kyle Coleman's go-to-market team at Clari, a revenue operations platform, follows in order to increase buyer efficiency at every stage of the funnel.
On this episode of Revenue Talks, Justin and Kyle get into the details of what buyer efficiency really means...
episode 1: Demystifying AI | Ingrid Burton
Artificial intelligence (AI) — the term everyone in tech talks about. But how many of us actually know what artificial intelligence means? And how many of us actually know how to use artificial intelligence to deliver better website experiences for our buyers? In this pilot episode of Revenue Talks, Drift’s CMO, Katie Foote, sits down with Quantcast’s former CMO, Ingrid Burton, to explore these questions...
Introducing Revenue Talks with Katie Foote & Justin Keller
Revenue. It's everyone's business now. This brand new podcast from Drift invites leaders in sales, marketing, and customer success to share what's working when it comes to driving pipeline and accelerating revenue — and what's not.
New episodes drop every other Monday. Subscribe now so you don't miss out.
episode 5: Be a Commercially Creative Marketer (with Apex Group's Rosie Guest)
Rosie Guest, CMO of Apex Group, joined the fintech company when there were 300 employees and no marketing structure.
Fast forward seven years, and she now leads a team that's part of an 8,000-person company, that has endured 21 acquisitions in four years, and that has become one of the biggest asset management companies in the world...
episode 4: What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)
What's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.
In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused...
episode 3: Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead
Alignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months.
For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix...
episode 2: B2B Content & Social Media Strategy with Ross Simmonds (Founder & CEO at Foundation)
"One of the biggest misconceptions in content marketing is that content is the most important and only thing that matters in our space."
Ross Simmonds, founder and CEO of Foundation Marketing, a content marketing agency for B2B and enterprise companies, doesn't hold back from hot takes on this episode of Pipeline.
Over the course of 50 minutes, Dave and Ross dissect all the elements that go into developing a B2B content and social media strategy...
episode 1: Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together
What does it take to get the CRO saying that marketing is knocking it out of the park?
In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.
SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business...
Introducing Pipeline with Dave Gerhardt
Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.