Sounds Profitable - Podcast Adtech & Advertising

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves. So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be.

Eine durchschnittliche Folge dieses Podcasts dauert 27m. Bisher sind 36 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 17 hours 7 minutes


episode 23: Let's Make Podcasting Metrics More Meaningful

Do download numbers matter? Juleyka Lantigua-Williams doesn't think so. There's a better metric for gauging your podcasts success and...


 2021-07-11  26m

episode 22: We Need More Women Working In Adtech

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing...


 2021-07-04  41m

episode 21: Up Next: A Podcast Up Front

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the...


 2021-06-27  21m

episode 20: The Influencer Marketing Advantage

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how...


 2021-06-20  27m

episode 19: How To Buy Host-Read Ads At Scale

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put...


 2021-06-13  33m

episode 18: Don't Forget the Intangibles of Podcast Advertising

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and...


 2021-06-06  30m

episode 17: Understanding Lift Reports

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights...


 2021-05-30  32m

episode 16: The Podscape!

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is...


 2021-05-23  27m

episode 15: Taking DAI Seriously

If you listen to Sounds Profitable, you listen to DAI. It's an amazing tool which allows you to basically assemble the lego blocks of a...


 2021-05-16  36m

episode 1: Up Next Feed Drop

Michelle Khouri of


 2021-05-11  23m