The Yaag Project

David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails...

In this episode, Akeel Jabber, the technology investor at HoriZen Capital who specializes in acquiring and growing SaaS companies joins us to share his expertise on: --> What kind of companies should actively look out for raising investments or getting acquired? --> Is revenue the only yardstick? --> The impact of funding rounds on the acquisition discussions --> Getting your investment pitch right --> What happens in cases where you invest into a company and it fails to deliver on the agreed...

Cristi Movila, Growth Leader for Eastern Europe, for VTEX (the category leader in collaborative commerce) joins Yaag and Manish to share deep insights into: --->How collaborative commerce really works ---> What is headless commerce and how does composable commerce work? ---> How VTEX applies these three concepts within their organization and how they collaborate with their ecosystem ---> Selling in your own ecommerce platform vs. selling on a marketplace, and more.

In this episode, Casey Graham, the CEO of Gravy, joins Yaag and Manish to discuss how culture building can be a strong pillar to building an amazing marketing organization...

Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Manish to share: ---> How many of our decisions are easily predictable and how we are not the rational geniuses with free-will that we like to imagine...

It's very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business...

Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-targeting to marketing automation and engagement building. He even shares 5 levels of account orchestration and how something as simple as a standup between the AE, SDR and the marketing team can go a long way in optimizing your ABM for desired results.

Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts: If you are a B2B business and you don't have a podcast - you are insane :) Missionaries and mercenaries - you need to know which one are you! Brands don't define a category, category design makes a brand Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane? And if you love this episode, we recommend you to also...

In this episode, Justin Gray, the CEO of LeadMD joins Yaag and Manish to discuss RevOps. Justin dives deep into sharing how to go about building your revenue operations, the responsibilities of a RevOps, and he even goes to share a framework. If you want to connect with Justin after listening to this episode, his twitter handle - @jgraymatter

There are several growth strategies such as sales-led growth, product-led growth, founder-led, marketing-led, etc. Which one makes more sense? What do each of those strategies even mean? And what's the best option for your business? In this episode, Yaag and Manish analyze and give their perspectives on all four of them.