The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
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episode 29: All The Sounds Profitable That’s Fit To Print with Arielle & Evo
Evo Terra and Arielle Nissenblatt discuss all things Sounds Profitable. They go through SP’s recent announcements, content schedule, mission and vision, and more...
episode 33: SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media
Podcasting has so much to learn from radio and I do as well. There are so many interesting things that we're discovering or trying to bring to light in podcasting that the radio industry has already done time and time again. And it’s the same with digital advertising, which is where my background is...
episode 34: SP Highlights: Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning of SXM Media
Programmatic advertising continues to take the spotlight in the growth for podcasting. Now that doesn't mean that host-read ads are fading away or that we need to race to the bottom for pricing. And that is a near and dear topic to my heart...
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