The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
https://saas-sprints-podcast.simplecast.com
Gesamtlänge aller Episoden: 13 hours 59 minutes
episode 11: Amplify your brand narrative with content: Morgan J Ingram
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy...
episode 10: Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow
In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content...
episode 9: How to master growth experiments: Andres Glusman
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you...
episode 8: Unlock the secrets to memorable content with AI: Ryan Law
In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources...
episode 7: Is your product positioning working? : April Dunford
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning...
episode 6: How to build $2m pipeline using content-led evangelism: Nick Bennett
➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet...
episode 5: Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: – How content marketing strategy is different for horizontal SaaS vs...
episode 4: Content and pricing lessons from customer churns : Andrus Purde
➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes...
episode 3: Chili Piper's demand generation game: with Tara Robertson
➟ In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget...
episode 2: Stop making selfish content: with Will Aitken
➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more. He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program...