The Science of Social Media

Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. Plus, we're super excited to share a big announcement to share with you!

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories posted each day? How can you create beautiful content for Instagram? In episode #84 of The Science of Social Media, Hailley and Brian break down 3 proven tactics the most successful brands on Instagram use to grow their followers and engagement!

We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This change will impact the Twitter API and the way brands and marketers post content. We'll also be diving into our 3 favorite YouTube hacks. These hacks have helped us to grow our channel and increase video views over the last several months!

We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common. In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow in your own career.

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create conversations between family & friends. We got an inside look at the new algorithm, directly from an exclusive Facebook News Feed webinar. Here’s how it works and what marketers and brands can do to thrive on Facebook!

What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more! In episode #80, Hailley and Brian break down the latest in social media news and marketing!

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? - Are 3rd-party tools really worth the cost? For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting. Today we’re excited to share the results!

The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. In episode #78, Brian and Hailley break down the 3 most important findings from the research and how marketers can use this data to evolve their social media strategies in 2018 and beyond.

Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands).   Quite understandably, the future of Facebook for businesses is somewhat uncertain...