The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
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episode 1: Welcome to Up Next!
Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research break down what the Up Next is, why we're doing it, and how to get the most out of this podcast feed. Up Next was created by Bryan Barletta of Sounds Profitable. The entire project was produced by Evo Terra of Podcast Pontifications and edited and mixed by Marcus dePaula of Podcast Audio Lab. See omnystudio.com/listener for privacy information.
episode 2: From the Agencies with Podsights, Ad Results Media, OXFORd Road, and Veritone One
Join Sarah Cotenoff, CoFounder & Head of Partnerships at Podsights as she checks in with podcasting's premier advertising agencies: DeSha Runnels, VP of Media at Ad Results Media Ricardo Martinez, Sr. Account Lead at OXFORd Road Hilary Shafer, VP of Podcast Media at Veritone OneSpecial thanks to our hosts Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research. Up Next was created by Bryan Barletta of Sounds Profitable...
episode 3: From the Brands with Magellan AI and Curology
Custom skincare company Curology is scaling their presence in podcast advertising through authentic partnerships conveyed in host-read ads. With expert Vanessa Lam recently added to the team, they’re excited to continue seeing success from their direct-response ads...
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