The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 5 days 22 hours 13 minutes
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episode 1: JAR Audio
We’re surrounded by opinions and messaging. Every political party, news outlet, and corporation seems to have something to say, something they want you to buy, or buy into...
episode 2: Well Now, “A Walk in the Park”
Well Now is a health and wellness podcast powered by Saje Natural Wellness, and produced by JAR Audio. Saje makes aromatherapy products, but their podcast doesn’t mention them. Ever. Instead, the company deepens its connection with customers and audiences by having intelligent, wide-ranging conversations about integrative health. The episode you’re about to hear is called A Walk in the Park. It’s all about “how to get un-stuck in your life...
episode 3: The Journey, “Living With Bears”
The Journey podcast for KLM Airline actively demonstrates the profound impact that travel can have on a life through honest, character-driven storytelling. Made by Big Orange -- JAR Audio’s European production partner -- this episode paints a rich “portrait in sound” of the travel-soaked life of Linda -- a Dutch woman who moved to the Alaskan wilderness. The story is narrated by Jonathan Groubert, an American journalist who lives in the Netherlands...
episode 4: The lululemon Speakers’ Series Podcast, “Corey Rae”
The lululemon Speakers Series Podcast is designed as an internal-facing company podcast, designed to help lululemon’s thousands of employees, worldwide, connect with the vibrant speakers’ series offered at the Vancouver head office. The goal of the podcast: to help build meaningful company culture -- remotely. The Speakers’ Series itself features a diverse array of inspiring leaders and is designed to encourage leadership qualities in lululemon employees...
episode 6: Out Travel The System, “Bucket List Travel”
Though many of us are sticking close to home right now, what better time to dream about “bucket list travel”? Out Travel the System is an acclaimed travel podcast, produced for Expedia by JAR Audio. This episode gets you thinking about how you’ll make that bucket list trip a reality -- when the time is right. Host Nisreene Atassi is joined by experienced travellers Sarah Austin Jenness, executive producer of The Moth storytelling collective, and Cory Lee, who blogs at Curb Free With Cory Lee...
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